
Perplexity
AI search · San Francisco
- Blocker
- Major releases competed for one narrative—consumer, Pro, and enterprise surfaces drifted between site, blog, and outbound.
- Workflow
- One GTM run per launch: segment angles, hero variants, and first-touch drafts with approvals in Notion and Slack.
- Outcome
- Core landing and email storylines reached same-day sign-off instead of multi-day revision ping-pong.

